Last updateTue, 20 Apr 2010 7pm

Charters & Rules related to CSR and OSR

Acquisitions of ethical companies in Europe: case studies and managerial approaches

ESCEM Through the strategic analysis of five recent business cases (L’Oreal and The Body Shop, Danone and Stonyfield Farm, Yves Rocher and Terre d’Oc, Monoprix and Naturalia, Nestlé and Novartis Nutrition Center), the present article aims at highlighting the ethical external growth strategies. The bottom line is the identification of the concept of "ethical synergy", that is specific to external growth.

Table of content:

  • Performance measurement of ethical firms
  • Synergies in litterature, and the concept of "ethical synergy"
    • the main synergies identified in the litterature
    • does the "ethical synergy" make sense?
  • Critical analysis of five acquisitions of ethical European firms
  • Discusion and managerial highlights
  • Conclusion
  • Bibliography


Source: part of an article published in "Management et Avenir", special issue on HERMES-OSR findings and results, by Marie Le Borgne-Larivière, Olivier Meier and Guillaume Schier from ESCEM (Tours and Poitiers, France).

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