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Last updateTue, 20 Apr 2010 7pm

CSR Methods & Practices - Examples on how to...

Integration of CSR by the SME Managers. The network as a media of the managerial apprenticeship

ESCEM This article examines the way in which SME managers may adopt the CSR concept and decide to put it to practice using the support of the corporate network.

In the first part, the authors review the stakeholder theory, seen as a means of explaining the positioning of the manager faced with the challenges of corporate social responsibility. Where this theory helps to describe the stakeholders and how management envisages responding to the pressures they exert, it does not help to explain why and how management becomes involved.

Of the numerous possible factors determining the action of responsibility, in the second part of the article, the authors describe the role that the network can play in the management learning process. The third part helps to illustrate this discussion by showing the example of a grouping of SME’s in the Indre et Loire region of France who exert considerable influence on their members to implement practices of social responsibility. The learning network is presented in this article as the principal vehicle for enabling management to take action in the field of CSR.

Table of content:

  • The stakeholders theory too understand the position of the manager in regards to CSR
  • The theorical explanation proposed by the stakeholders theory to grasp the CSR approach of the manager
    • the managerial positions vs CSR and the explanatory limitations of the stakeholders theory
  • The network as a media of the managerial apprenticeship
    • The collective approach support the territory integration
    • The Network as the decoding key of the managerial apprenticeship to the SME manager
  • The role of the GEIDA in the integration of responsible approaches
    • Presentation of the GEIDA
    • Analysis of the results
  • Conclusion
  • Bibliography

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Source: part of an article published in "Management et Avenir", special issue on HERMES-OSR findings and results, by Elise Bonneveux and Jean-Yves Saulquin from ESCEM (Tours and Poitiers, France).

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